Pvm: 1996
Osasto: Sisustusarkkitehtuurin ja huonekalusuunnittelun osasto
Koulutusohjelma: Sisustusarkkitehtuurin ja huonekalusuunnittelun koulutusohjelma
Tekijä: Chyon Gyung Ju
Työn nimi: Weaving Culture - A Bi-clutural Approach for furniture Design in a Global market Place
Työn laji: Lopputyö

The basis for the project lies in an observation of the Finnish situation within the realm of global design. Due partly to its location, isolated from the main flow of traffic in Europe, Finland is still a young and product country for tourists and any other cultural exchange. To be recognised in the worlds of design, business, and information society, Finnish design needs to have a more active involvement, economically and culturally.

As a potential market for Finnish products, Korea is attractive, due to its economical, political, geographical, and social conditions. Great opportunities exist, not only for business, but also for product design development, in the mixing of two cultures. In countries as distant as Korea and Finland, it is not easy to communicate with the same product language. An adaption is needed when two cultures communicate. The merging of different cultures creates design problems which are to be solved. The integration of paired extremes or similarities can be either destructive, as both are corrupted, or constructive, as they adopt one another and result in new and innovative products.

The analysis has focussed on which cultural elements to bring together and how to interrelate them in making hybrid product. In order to obtain a general view of design rather than a specific product, and to understand the relationship between language and culture, a specific cultural aspect - sitting has been used for analysis.

Similarities found through analysis are used as an and anchor for Finnish products moving into the Korean market, and cultural differences occur at an intermediate phase and are resolved, in order to prevent discord.

For exploration, collage has been chosen to shift and interwine both cultures and time, as a medium of redirection from existing 'Finnishness', and as an independent and applicable process of design. In order to illustrate the possible results of the project, same some existing furniture pieces are used for distillation and reassembly.

The project is finalised with a conceptual model as a representation of a specific type of space, furniture, environment, and visualisation of the analysis and concept of furniture. It remains somewhat undefined in order to address a subject much larger than that of one particular product, and to give a basic suggestion of possibilities to the Finnish design company desiring entrance to the Korean market.