CRUZ, Oliverio



The cost of mobile telephone is falling rapidly worldwide and substantial reductions in weight and size are the major features of the latest products. This situation is attracting new consumers.

However, digital mobile communication technology has created a platform with a high level of features and functionality and people may not able to use it. This research-project intents to look into new perspectives for handportable phones.

Taking the Finnish market as a case study it was found that mobile phones have been used in the medical sector and for leisure activities. From the analysis of this information and two other case studies, Casio digital watches and Sony Walkmans, some initial conclusions can be made: As mobile communications move from business to residential users, customers are going to demand different services and phones that fit their lifestyle. This will mean a phone for a country doctors, farmers, sailors, mountain climbers, skiers or anybody on the move with the need to communicate.

To address the potential market we have to emphasise the personal communication concept. The phone has to be personalised to fit the lifestyle of the user. A range of needs have to be supported by a range of solutions (phones and features packages for an individual application or target groups). All this could lead to a shift in thinking in mobile phone design.